← Back to Playbooks
Growth
Pricing Strategy
How to price your product or service for maximum value capture.
TL;DR
How to price your product or service for maximum value capture while remaining competitive.
Steps
- 1Understand your value proposition
- 2Research competitive pricing
- 3Calculate your costs and margins
- 4Test different pricing models
- 5Validate pricing with customers
- 6Launch and monitor pricing performance
Templates
Resources and templates for this playbook
- Pricing Model Comparison
- Customer Pricing Survey
- Pricing Test Plan